Alejandra Brizuela

Summary

I build and codify PM functions in regulated environments, translating complex workflows into scalable platform capabilities. Currently founding CPTO at an AI-native healthcare startup inside CMS compliance, and fractional head of product at a platform where I stood up the company's first product operating system. Previously SVP of Product and Design at NBCUniversal, where I defined role standards and accountability systems for a 30-person team across 100M+ monthly users. I bring fifteen years of regulated product, AI shipped in production, and direct experience building for multicultural and underserved communities. Wharton MBA. Bilingual English and Spanish.

Experience

Chief Product & Technology Officer

April 2025 – Present

Beneficios Medicare · Los Angeles, CA

Founding product and technology executive at an AI-native, regulated healthcare startup serving Spanish and English-speaking seniors in 50 states, with licensed sales in 8 states and expanding.

Architected a 14-agent AI operating system spanning acquisition, content, compliance, and retention. Built for a resource-constrained startup environment, it deploys in tiers through AEP 2026 to reduce manual work and sharpen guidance for licensed agents.
Defined the product operating model, compliance guardrails, and content governance framework from zero, operating inside CMS marketing regulations as a licensed agent of record.
Built the proprietary methodology, content pipeline, and licensed agent recruiting engine driving statewide growth.

Fractional Head of Product

March 2026 – Present

Mundial Media · Los Angeles, CA

Stood up the company's first product operating system: role definitions, decision rights, prioritization frameworks, and review rhythms. Increased velocity and decision quality across engineering and revenue.

SVP, Product & Design

March 2023 – March 2025

NBCUniversal (Rotten Tomatoes, Fandango, Vudu) · Playa Vista, CA

Led product strategy and P&L contribution across a 100M+ MAU multi-line portfolio with a 30-person Product and Design organization and $5M+ operating budget.

Defined role expectations, ownership boundaries, and performance standards across the product team. Embedded KPI ownership and review rhythms, accelerating roadmap velocity 30%.
Ran an ongoing UXR program across Fandango and Rotten Tomatoes iOS apps and mobile web, using findings to narrow which experiences to build before committing to A/B tests.
Unified theatrical and TVOD commerce journeys across three platforms, growing cross-product customer overlap from single to double digits.
Shipped AI-driven discovery using LLM and RAG, driving double-digit engagement lift across web, mobile, and CTV.
Rebuilt checkout and pricing, delivering +22% conversion and +13% AOV year over year.

VP, Product Management & UX/UI

2021 – 2023

NBCUniversal · Beverly Hills, CA

Owned product and design across properties. Overhauled movie detail pages across Rotten Tomatoes and Fandango, doubling video starts and cutting bounce rate 33%.
Expanded clean-room data sharing with major studios, driving 25% YoY adoption growth.

Senior Director, Product

2018 – 2021

NBCUniversal (Rotten Tomatoes & Fandango) · Beverly Hills, CA

Unified discovery, planning, and purchase flows across two properties. Shipped first-to-market voice and chat commerce with Facebook, Apple, Google, and Amazon. Won People's Choice Webby Awards in 2020 and 2021; promoted to VP.

VP, Head of Product

2015 – 2017

eSalon (acquired by Henkel) · Culver City, CA

Scaled a hyper-personalized subscription to 260K+ custom formulas and 13M+ orders shipped, driving triple-digit YoY growth.
Built LTV and retention systems that helped position the company for acquisition by $20B+ Henkel.

Group Product Manager, Norton SMB & Emerging Products

2011 – 2015

Symantec · Culver City, CA

Launched Norton Secure Login, the first FICAM-certified identity platform, enabling federal adoption and multimillion-dollar government contracts.
Represented Symantec in White House CTO discussions on digital identity and privacy.